Modelo Especial is a pilsner-style lager whose original recipe was first brewed in Mexico in 1925, under the vision to create a ‘model’ beer. Since its introduction to the U.S. in the 1990s, Modelo Especial has grown organically from the ground up, gaining its status from below via bodegas, convenience stores, and word-of-mouth.
Modelo Especial is the #3 import beer in the total U.S. beer market and #2 selling beer in the U.S. Convenience Channel, selling more than 40 million cases annually. For the last twenty years Modelo Especial has recorded double-digit volume growth and in 2012 was named Market Watch’s “Beer Brand of the Year”.
Modelo Especial is a straight-up good beer that prides itself on its quality and ability to stay true to itself, despite its double-digit growth. For Hispanic and General Market consumers who rely on the choices they make to express themselves, Modelo Especial is a high quality beer that makes a statement of substance over style because of its distinctive look, authenticity, and well-balanced flavor.
Modelo Especial is a rich, full-flavored pilsner beer brewed with premium two-row barley malt that gives it a slightly sweet, well-balanced taste with a light hops character and crisp finish.
3.5% alcohol by weight, 4.4% alcohol by volume, 145 calories, 0 grams of fat per 12 oz.
Single Serve/24-oz Bottle
Single Serve/24-oz. Can